You’re invited to a free workshop in Indianapolis on March 10: “Investigating the Business of College Athletics” with Pulitzer Prize winner Buzz Bissinger.
The class will teach you how to dig into the finances of your local college’s athletic program.
Buzz Bissinger (shown at right), Pulitzer winner and best-selling author of Friday Night Lights, and Rob King, vice president and editor-in-chief of ESPN Digital Media, will headline a distinguished group of trainers for this daylong workshop.
Joining them will be Jodi Upton, sports database editor for USA Today; Steve Berkowitz, sports projects editor at USA Today; and Wallace Renfro, vice president and senior adviser to the president of the NCAA.
The seminar, which will be on the eve of the Big Ten Basketball Tournament in Indianapolis, is sponsored by the Donald W. Reynolds National Center for Business Journalism at Arizona State University and hosted by the National Sports Journalism Center at Indiana University’s IUPUI campus and the Associated Press Sports Editors.
The workshop is free, but space is limited. Sign up today! (Can’t make it? Check out our online training.)
Bissinger, the author of Vanity Fair’s February cover story on Tiger Woods, will deliver a luncheon keynote speech at the seminar on narrative writing.
At 7 p.m., Bissinger will discuss the state of sports media in America with Tim Franklin, director of the National Sports Journalism Center. That event, sponsored by the IU National Sports Journalism Center, is also free.
AGENDA: “Investigating the Business of College Athletics” free workshop on March 10 in Indianapolis
8:30 a.m. Sign-in and Continental Breakfast
9 a.m. Welcome and Introduction
9:15 a.m. Roadmap to Financial Information on College Athletic Programs — Wally Renfro
10:15-10:30 a.m. Break
10:30 a.m. Follow the Money – Revenue and Expense Database for Division I Schools –– Steve Berkowitz, Jodi Upton
11:15 a.m. Case Study: Analyzing the Revenue/Expense Data — Berkowitz, Upton
Noon Lunch – Narrative Writing: How to Make All These Numbers Sing –– Buzz Bissinger (Including Q-and-A)
1:30 p.m. Getting What You Need from Freedom of Information Act (FOIA) Requests — Berkowitz, Upton
2:15 p.m. What You Need to Know about Coaches’ Contracts — Berkowitz, Upton
3-3:15 p.m. Break
3:15 p.m. Case Study: Analyzing Coaches’ Contracts — Berkowitz, Upton
4 p.m. Finding Great Stories in Message Boards and Social Media –– Rob King
5 p.m. Adjourn
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